TYWYN HEALTH CENTRE

COMPANY REBRAND 

Looking at the existing brand, Tywyn Health Centre didn’t feel that the target audience truly connected to any element. Subsequently, the rebranding was to simplify and modernise without compromising on the all-important caring, friendly values of the practice.

To achieve this, the tone of voice was going to be crucial. To successfully position the brand I needed to emphasise that Tywyn Health Centre is a brand and a team of people that you can trust with your health. You can see the helping hand element within the design to indicate this alongside the two people.

After the initial set of designs I put forwards the general consensus was to include a local element to the logo, Craig yr Aderyn (Bird Rock) was chosen as it is visible from the practice itself.

Services provided

• Brand
• Logo
• Identity